Designing, making and stamping clothes is a task that requires a good plan to create a well-defined structure in the construction of a product that can become a brand.
Carrying out a process of making and developing a brand requires directing an entire strategy in addition to a design proposal that adds value so that it is different from the rest, and thus be clear about what you want to convey.
Within the range of possibilities that exist to create a distinctive characteristic of a brand, is the clothing print, which allows working with different alternatives according to what is on trend, for each of the collections.
Before starting to make the different pieces for your brand and subject it to processes such as stamping, you have to prepare a complete logistics on the aspects that must be taken into account, starting with the market segment to which it will be directed.
Bearing in mind the above, a series of aspects come into play, including the printing of clothing, which are a fundamental part of the process through which any business dedicated to the textile industry must pass.
- First, you must define what market niche your clothing brand is aimed at, and then create designs that make a difference.
- Then you must determine the type of fabric and supplies to be used, taking into account that when working with brand clothing, these are based on taking different collections a year.
- Then it goes to the pattern making or mold making area, where the sizes with which the brand works are determined.
- It goes to the cutting phase where each of the pieces is marked, taking into account that some designs require that they be stamped individually, before being assembled.
- To make the printing of clothes prior to making, two basic types of printing that are used in the market must be taken into account, such as the direct method (Silkscreen or digital printing) and the indirect technique, which are printed images that are transfer to the fabric (sublimation and transfer).
- Finally, the garment is made to the characteristic specifications, according to the design.
- In special cases, the printing of clothes can also be carried out, on the completely finished garment, as is the case of T-shirts, caps and types of accessories made in different types of textures and fabrics.
Being the printing of clothes one of the additional steps in the manufacture of garments forming an important part of the design of your brand, you must also take into account the different types of printing and their characteristics.
Clothing or textile printing consists of applying color to the fabric in defined patterns or designs, where color meets fiber, and has the ability to resist washing and friction.
Your design can be simple as stripes, geometric shapes, or deep strokes with a single color or variety of colors.
One of the preferred techniques of both companies and designers is screen printing, which is done on paper and textile.
- Silkscreen printing of clothes on paper: It is made from the passage of ink through a stretched mesh on a screen and is printed color by color.
- Textile screen printing clothing print: It is similar to the previous one, but it is done directly on the garment.
The process of stamping clothes for a brand contains 3 main elements that participate in its development, which are: Photoliths (printing on a transparent film), screens (gauze or mesh stretched over a frame) and inks.
Steps of custom clothing printing for a brand:
- Separate the design to be personalized by colors; they can be from 6 to 8.
- A color photolith is made.
- Screens previously covered with a photosensitive emulsion are made and exposed to ultraviolet light. There will be as many screens, as colors have the design.
- Then the garment or piece to be stamped is fixed well and the ink is applied with a strip.
- Finally, they go to a drying site at the right temperature, so that the ink is permanently fixed.
There are a variety of techniques for your brand type, in which technology is used as the main basis, and in which different methods can currently be performed according to the type of fabric and design, which are regularly used for large-scale production. .
It is mainly spoken about screen printing, as it is one of the preferred methods and most used in the printing of clothes for any type of brand, since it has certain advantages and applications such as:
- Print on various materials. (wood, plastics, natural or synthetic fabric, metal, etc.)
- Prints on supports of various shapes. (flat, cylindrical, spherical, conical, cubic, etc.) in the event that the brand offers garments such as caps, briefcases, among other items.
- It achieves strong ink deposits, obtaining colors with resistance and long duration.
- A wide selection of inks such as synthetic, textile, etc. can be used.
- Different saturated, transparent, fluorescent, bright, matt, semi-gloss, frosted and metallic colors can be obtained.
CI EL GLOBO SAS is a company located in Medellín, which offers versatile solutions and a complete package for the development and printing of your brand clothing, providing the best advice and bringing all processes in one place, with a wide variety of equipment automated according to customer needs, for all stages and processes, guaranteeing speed and quality.